Page Title

THE
GOLD
STANDARD
IN
MEMORY
ENHANCEMENT

Who can benefit from MEMO PLUS GOLD?

Students of ALL ages.
Adolescents, housewives, the workforce and the retired.
Everyone - to boost their memory and recall.
Those with emotional stress from relationships or stress, tension or anxiety from work or
study.
Many who are absent minded or forgetful.
All who seek a sense of well-being.

What is MEMO PLUS GOLD?

MEMO PLUS GOLD is a natural memory enhancer, formulated from the extract of Bacopa
monniera (well known as Brahmi) standardized as per the process know-how, developed and
patented by Central Drug Research Institute (CDRI), India. MEMO PLUS GOLD is an Ayurvedic
Drug, introduced after five decades of extensive research work by CDRI, on Bacopa monniera
(commonly known as Brahmi), utilizing modern techniques. Bacopa monniera, a member of the
Scrophulariaceae plant family, is one of the most revered in the ancient medical system called
“Ayurveda” and has been used traditionally since 3000 years by everyone from school children to
scholars.

The “enriched standardized extract of Bacopa monniera”, the active ingredient of MEMO PLUS
GOLD, contains optimum levels of two active molecules Bacosides A & B, isolated and
concentrated by CDRI. MEMO PLUS GOLD’s formulation is much more potent and has better
mode of action than products based on extracts of Withania somnifera (Ashwagandha), Ginkgo
biloba, Ginseng and Centella asiatica (Mandukaparni).

MEMO PLUS GOLD, facilitates learning, improves consolidation of learned behaviour and delay
its extinction by enhancing the protein kinase activity and new protein synthesis, particularly in
brain cells in areas connected with memory. MEMO PLUS GOLD, also induces an increase in
protein, serotonin and lowers the epinephrine levels in the hippocampus, hypothalamus and
cerebral cortex. The enhancements of protein, serotonin, and depletion of norephinephrine levels
are indicative of the facilitatory effect of MEMO PLUS GOLD on long-term and intermediate
forms of memory.

MEMO PLUS GOLD possesses a pronounced adaptogenic effect. In recent times, adaptation has
emerged as a unique concept, as it helps the living beings to combat day-to-day stress and is
therefore considered to be essential for survival. Further, research has proved that MEMO PLUS
GOLD, has anti-anxiety & anti-depressant properties and is a powerful anti-oxidant. MEMO
PLUS GOLD is proven as safe & non-toxic by CDRI and credibly backed by successful clinical
trials in India & Australia, which is appended below:

CDRI clinical trials on ADHD (Attention Deficit Hyperactivity Disorder)Children.
CDRI clinical trials on AAMI (AGE ASSOCIATED MEMORY IMPAIRMENT) - old age
subjects.
Swinburne University, AUSTRALIA, clinical trials on Healthy human volunteers - Published in
Sychopharmacology-2001.
University of Wollongong, clinical trials on Healthy human volunteers - Published in
Neuropsychopharmacology-2002.

The results of the above clinical trials prove that Children show significant improvement in scores
of several test systems, the Elderly subjects have considerable improvement in logical memory,
digit forward, paired associated learning and in general improved higher order cognitive processes
that are critically dependent on the input of information from our environment such as learning
and memory for all age groups.

What Scientific Evidence is there for MEMO PLUS GOLD?

Clinical trials on ADHD children and AAMI elderly done by CDRI, India.
Clinical trials at Swinburne University, Australia (Published in Psychopharmacology - 2001).
Clinical trails at Wollongong University, Australia (Published in Neuropsychopharmacology -
2002)
Ongoing clinical trails in India and Worldwide
Thousands of years of traditional usage
50 years of Laboratory Research

How does MEMO PLUS GOLD Work?

Enhances the cholinergic neurotransmitter system.
The active ingredient enhances the efficiency of transmission of nerve impulses.
Reduces anxiety allowing focus and concentration.
Acts as a potent antioxidant.